Over the last few days, I’ve launched into a re-branding
crisis process. In the messy era that is the beginning stages, I’ve used pinterest to collect my thoughts. One of the most helpful elements of this site, in my opinion, is the ability to distill patterns in an aesthetic goal. From there, I can actually articulate adjectives, tone, mood, icons, colors, etc. of the ‘end goal’. Just this morning I realized that a healthy percentage of my branding-specific pins all come from In Haus Press, a small letterpress out of San Francisco. I love their font arrangements, neutral colors and use of negative space. Their designs feel healthy, just consistent enough, clear and soothing.